Health Care Market Strategy, Third Edition : From Planning to Action
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Book Description
This book teaches you, step-by-step, how to develop and execute a successful marketing strategy for health care facilities. it is a useful resource for anyone who has studied introductory marketing and needs the necessary steps and is ready to put those concepts learned into action.
Book Info
Univ. of Minnesota, Minneapolis. Provides step-by-step guidance about how to develop and execute a successful marketing strategy for healthcare facilities. Discusses such topics as the challenge of a competitive marketplace, conducting the internal/external assessment, determining marketing actions, and more. DNLM: Marketing of Health Services.
Health Care Market Strategy, Third Edition: From Planning to Action,Steven G. Hillestad,Jones and Bartlett Publishers, Inc.,0763747998,Administration,General,Health & Fitness,Health Care Delivery,Health services administration,Health/Fitness,Marketing,Marketing of Health Services,Medical / Nursing,Medical care,Strategic planning,Non-Classifiable,Popular medicine,Reference, Information and Interdisciplinary Subjects
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