Marketing for Congregations: Choosing to Serve People More Effectively

Marketing for Congregations: Choosing to Serve People More Effectively

Editorial Reviews
Book Description
How does a congregation do research, test its services, create and market a ministry, and evaluate results? By helping the reader overcome objections to marketing religion, this book guides pastors and other leaders of congregations to make better, informed decisions and meet the needs of people more effectively.

Marketing for Congregations: Choosing to Serve People More Effectively,Norman Shawchuck,Philip Kotler,Abingdon Press,0687235790,Christianity - Church Administration - Church Growth,Church management,General,Institutions & Organizations,Marketing - General,Parish And Church Management,Religion,Religion - Church Life & Growth

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