Selling Spirituality; The Silent Takeover of Religion
Editorial Reviews
Review
...a genuine tract for our times. Carrette and King ruthlessly expose the cultural omnipotence of contemporary capitalism, the Moloch of our age.
-Richard Roberts, Lancaster University
This book is a long-needed, highly insightful critique of the spiritual supermarket, site of the prostitution of spirituality for personal profit and corporate gain. Jeremy Carrette and Richard King have provided a powerful indictment of the corporate exploitation of 'the spiritual,' using advertising and the media to distort the ethical and philosophical teachings of the world religious traditions to buttress their control of the minds of the people they wish to dominate as their loyal consumers. Serious students and teachers of spiritual thought or practice are well-advised to cultivate their self-critical alertness and hone their critical insight with the help of this hard-edged and illuminating book.
-Robert Thurman, Columbia University
In Selling Spirituality: The Silent Takeover of Religion, Jeremy Carrette and Richard King explore the ways that spirituality and business have become entangled....They make clear and convincing arguments for the dilemmas and problems inherent in the marketing of self-development and the branding of spirituality....They provide and engaging overview of the historical and religious development of Eastern and Western spirituality and the ways in which profit and spirituality have become increasingly intertwined.
-Marc Lesser, Shambhala Sun, March 2005
Book Description
From feng shui to holistic medicine, from aromatherapy candles to yoga weekends, spirituality is big business. It promises to soothe away the angst of modern living, and to offer an antidote to shallow materialism. Selling Spirituality is a short, sharp attack on this fallacy. It shows how spirituality has in fact become a powerful commodity in the global marketplace--a cultural addiction that reflects orthodox politics, curbs self-expression and colonizes Eastern beliefs. Exposing how spirituality has today come to embody the privatization of religion in the modern West, Jeremy Carrette and Richard King reveal the people and brands who profit from this corporate hijack, and explore how spirituality can be reclaimed as a means of resistance to capitalism and its frauds.
Selling Spirituality,J. Carrette,Richard King,Routledge,0415302099,Psychology of Religion,Religion,Religion - Commentaries / Reference,Sociology of Religion,Spiritual life,Spirituality - General,Religion & Beliefs,Religion / Sociology of Religion
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