Wine Marketing : A Practical Guide
Editorial Reviews
Book Description
Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this bok is on the practicalities of wine marketing. Each chapter includes the folliowing invaluable features:
* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation
'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.
* Systematic discussion of how to adapt classic marketing techniques to the specifics of the wine industry.
* International case studies and examples to demonstrate real-life practice.
* A variety of features to facilitate learning and allow self-evaluation.
Wine Marketing: A Practical Guide,C Michael Hall,Richard Mitchell,Butterworth-Heinemann,0750654201,Beverages - Wine & Spirits,Business / Economics / Finance,Cooking,General,Business & Economics / Marketing / General,Sales & marketing,Wines
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